Privacy Policy

1. Overview

Shop Fever is a game available on supported mobile platforms. You do not need to create an account to play.

2. Personal Data and Advertising

You do not need to create an account or provide personal information to play Shop Fever. We do not directly collect, transmit, sell, or share personal data on our own servers. However, Shop Fever displays advertising through Google AdMob (see Section 4). Serving those ads means Google and its advertising partners can collect device identifiers such as your advertising ID, your IP address, and other technical data. Under UK GDPR and EU GDPR, these identifiers can count as personal data even when the ads shown are not personalised. The optional leaderboard is provided by Apple Game Center and Google Play Games (see Section 5). We do not otherwise collect or share personal data beyond what is described in this policy.

3. Local Game Data

The game stores your day progress, earned stars and points, shelves and boost inventory, best scores and profits, your best round for the current week, daily challenge and daily bonus progress, whether you have completed the tutorial, your language choice, and your sound setting locally on your device. It also keeps simple on-device counters, such as how many rounds have been played since the last full-screen advert and whether you have already been asked to rate the game, so it can space adverts and rating requests out. This local data is not an account, is used only to provide game features, and is not sent to us.

4. Advertising

Shop Fever is supported by advertising, and ads cannot be turned off. It displays banner adverts provided by Google AdMob during gameplay and on the day-select and upgrades screens. These banner ads are not optional and appear automatically. Shop Fever also shows full-screen interstitial adverts provided by Google AdMob between some rounds, which are not optional, and offers optional rewarded adverts you can choose to watch for in-game bonuses such as a hype boost, continuing a round, leaving a round early without a penalty, or unlocking or tripling a daily prize.

To deliver and measure these ads, Google AdMob and its advertising partners may process data such as your device's advertising identifier, IP address (which can indicate your approximate location), general device information, and app interaction data related to ad delivery, such as which ads were shown and whether they were tapped.

Where required by law, including in the UK and EEA, Shop Fever uses Google's User Messaging Platform (UMP) to ask for your consent when you open the game, and no ads are requested until this step completes. Your choices decide whether AdMob may personalise ads or use certain identifiers; they do not turn ads off, and if you decline, AdMob may still show non-personalised or limited ads.

On iOS, the consent step may include Apple's App Tracking Transparency prompt. Your device's advertising identifier (IDFA) is only made available to AdMob if you allow tracking, and you can change this at any time under Settings > Privacy & Security > Tracking. On Android, AdMob may use your device's advertising ID. You can limit ad personalisation at any time from your device settings: on iOS under Settings > Privacy & Security > Apple Advertising, and on Android under Settings > Google > Ads (or Settings > Privacy > Ads on some devices), where you can also reset or delete your advertising ID.

For more information about how Google handles this data, see Google's Privacy Policy and How Google uses information from sites or apps that use its services.

5. Leaderboard

Shop Fever offers an optional weekly leaderboard through Apple Game Center on iOS and Google Play Games on Android. If you are signed in to Game Center or Google Play Games, the game sends your best round score for the week to Apple or Google, and your player name and score may be visible to other players on the leaderboard. If you are not signed in, nothing is sent and the game works the same way without the leaderboard.

Apple and Google handle this data under their own privacy policies, and we do not receive it on our own servers. You can sign out, or control who can see your profile and activity, in Game Center settings on iOS or in your Google Play Games profile settings on Android. For more information, see Apple's Privacy Policy and Google's Privacy Policy.

6. Ratings and Links to Other Games

Shop Fever may occasionally ask you to rate it using the App Store or Google Play rating prompt. Any rating or review you leave is handled by Apple or Google, and we do not receive who you are from the prompt. The game may also show links to our other games; tapping one opens its store listing, and the link tells the store only that you came from Shop Fever.

7. Children

Shop Fever is not intended to collect personal data from children. If you believe a child has provided personal information to us, please contact us so we can investigate.

8. Policy Changes

We may update this policy when Shop Fever changes. Before releasing any version that adds accounts, analytics, cloud sync, purchases, or new third-party services, we will update this policy and the relevant platform store disclosures.

9. UK and EU Privacy Rights (GDPR)

If the UK GDPR or EU GDPR applies to you, you may have rights relating to your personal data, including rights to access, correct, erase, restrict, or object to certain processing, and to withdraw consent at any time. This includes data collected by Google AdMob as described in Section 4. You can manage ad-related choices through your device's advertising settings (see Section 4), and leaderboard sharing through your Game Center or Google Play Games settings (see Section 5). Contact us using the details below for any other privacy question or concern.

10. Contact

For privacy questions about Shop Fever, email support@softkeylabs.com.